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Chapter 14 Marketing the Seasons

DOI: 10.23912/9781911635840-5469

ISBN: 9781911635840

Published: June 2023

Component type: chapter

Published in: Tourism: A temporal analysis

Parent DOI: 10.23912/9781911635840-4702



This chapter explores the use of seasons in defining the marketing offer for destinations. Rather than examining the traditional idea of seasonality within the tourism industry that is formed around both weather conditions (skiing in winter, beaches in summer etc.) and calendar events (school holidays, Spring break or religious holidays etc.), this chapter explores how the cycle of seasons are linked to specific touristic experiences that help to reduce the impact of seasonality on businesses by creating a continuous sequence of events throughout the year.

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  • Richard Tresidder, Sheffield Hallam University (Author)
  • Emmie Deakin, Sheffield Hallam University (Author)

For the source title:

  • Philip Goulding, Formerly Principal Lecturer in Tourism at Sheffield Business School, Sheffield Hallam University, UK (Editor)

Cite as

Tresidder & Deakin, 2023

Tresidder, R. & Deakin, E. (2023) "Chapter 14 Marketing the Seasons" In: Goulding, P. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635840-5469


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Chapter 14 Marketing the Seasons [Details]Price: £5.99*Licences / Downloadable file

Published in Tourism: A temporal analysis

Chapter 14 Marketing the Seasons [Details]Price: £5.99*Licences / Downloadable file
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