Tourism > Special Interest Marketing
![]() | Now available for purchase! Emerging Trends in Consumer Behaviour in the Service Sector 116917 visitsSaloomeh Tabari, Nazan Colmekcioglu, Wei ChenISBN: Hardback: 9781915097620; Paperback: 9781915097637; eBook: 9781915097644; DOI: 10.23912/9781915097644-5756A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. |
![]() | Now available for purchase! Marketing and Designing the Tourist Experience 139047 visitsIsabelle Frochot, Wided BatatISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbkThe topic of 'experience' is becoming central to a proper and full unde |
![]() | Now available for purchase! Music, Markets and Consumption 151661 visitsDaragh O\'Reilly, Larsen Gretchen, Krzysztof KubackiISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk; 978-1-90899953-5 eBookA fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories |