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Event Communication 11027 visits

Theory and Methods for Event Management and Tourism

Barbara Mazza

ISBN: 9781915097538 HBK; 9781915097545 PBK; 9781915097552 eBook

Effective communication is vital in event management. '''Event Communication: Theory and Methods for Event Management''' focuses attention on communication studies as applied to Event Management, through the whole event management process.

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Events Mismanagement 13462 visits

Learning from failure

Tim Brown, Phil Higson, Lindsey Gaston

ISBN: 9781915097101 HBK; 9781915097118 PBK; 9781915097125 eBook

This text looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective.

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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context 28677 visits

Antónia Correia, Alan Fyall, Metin Kozak

ISBN: 978-1-911396-97-0 HBK; 978-1-911396-98-7 PBK; 978-1-911396-99-4 eBook

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.


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