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Chapter 4 Eco Innovation

DOI: 10.23912/9781911396857-3956

ISBN: 9781911396857

Published: October 2018

Component type: chapter

Published in: Principles of Sustainable Project Management

Parent DOI: 10.23912/9781911396857-3884



Business model innovation (BMI) has emerged as a key root cause of competitive advantage. This is vital for organizations seeking to achieve the set strategic objectives through projects, particularly New Product Development (NPD) projects. However, there is limited attention among scholars and practitioners about sustainable BMI and its methods. Eco-innovation efforts (including the environmental, social and economic dimensions of innovation) concentrate on triple bottom line goals, but to date there seems to be a deficit of academic and practitioner literature on the effect of this type of innovation on new business models. Scholars has been trying to address this gap, mostly focused on eco-innovation from a product-centric perspective where the product is the cornerstone of the new sustainable business models. And this is how conventional sustainable business model innovation is being developed.

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Peralta, Castellote & Salama, 2018

Peralta, A., Castellote, J. & Salama, M. (2018) "Chapter 4 Eco Innovation" In: Salama, M. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396857-3956


Lean Startup is a novel approach towards business model innovation. This chapter aims to show how its concepts and tools are deeply rooted in sustainable concepts and how eco-innovation, under this new approach, is developed a step further, considering not only the product but the whole business model as the unit subject to eco-innovation.

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Chapter 4 Eco Innovation [Details]Price: £5.99*Licences / Downloadable file

Published in Principles of Sustainable Project Management

Chapter 4 Eco Innovation [Details]Price: £5.99*Licences / Downloadable file
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