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Chapter 8 New Product Development, Implementing Agility through innovation and technology

DOI: 10.23912/9781911396857-3964

ISBN: 9781911396857

Published: October 2018

Component type: chapter

Published in: Principles of Sustainable Project Management

Parent DOI: 10.23912/9781911396857-3884



New product development is an integral part of the project management practice. However, product design and process design have been, historically, two of the main components of the operations management theory. Operations management is the task of creating value in the form of goods and services by transforming inputs into outputs. More specifically, the techniques to create value are universal in scope and can be applied to any form of enterprise whether service-oriented or manufacturing-based. It is this operations transformation model that creates the possibility for enterprise success. The efficient production of goods and services requires an effective application of the transformative process, and it is in this transformation that value is created. Value supports the possibility for enterprise viability, and without such, there is little opportunity for sustained financial feasibility – this is particularly so in the ever-increasing competitive landscape of today’s worldwide economic system. This chapter discusses the fundamentals of product and service development, in the context of sustainable competitive advantage, in the era of digital transformation.

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Whistance-Smith & Salama, 2018

Whistance-Smith, W. & Salama, M. (2018) "Chapter 8 New Product Development, Implementing Agility through innovation and technology" In: Salama, M. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396857-3964


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