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Youth Employment in Tourism and Hospitality 116331 visits

A critical review

Andreas Walmsley

ISBN: 978-1-910158-36-4 hbk; 978-1-910158-37-1 pbk

The first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism and Hospitality sectors.

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Marketing in Tourism, Events and Food 2nd edition 141575 visits

A Critical Approach

Craig Hirst, Richard Tresidder

ISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBook

New edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases.

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Research Methods for Business & Management 99811 visits

a guide to writing your dissertation

Kevin D O'Gorman, Robert MacIntosh

ISBN: Hbk: 978-1-910158-12-8; Pbk: 978-1-910158-13-5;

A completely comprehensive overview of key research methods and the main choices available when undertaking a dissertation.

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Marketing and Designing the Tourist Experience 132806 visits

Isabelle Frochot, Wided Batat

ISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbk

The topic of 'experience' is becoming central to a proper and full unde

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Music, Markets and Consumption 144235 visits

Daragh O\'Reilly, Larsen Gretchen, Krzysztof Kubacki

ISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk; 978-1-90899953-5 eBook

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories

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Marketing in Food, Hospitality, Tourism and Events 200049 visits

A Critical Approach

Richard Tresidder, Craig Hirst

ISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbk

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries.

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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context 77613 visits

Antonia Correia, Alan Fyall, Metin Kozak

ISBN: 978-1-911396-97-0 HBK; 978-1-911396-98-7 PBK; 978-1-911396-99-4 eBook

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

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Business Marketing: The Theory and Practice of B2B 135748 visits

Chris Fill, Fill Associates with Scot McKee, Birddog

ISBN: 978-1-906884-54-3 HBK; 978-1-906884-55-0 PBK; 9781906884697 eBook

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. However, unlike most other text

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Key Issues in the Arts and Entertainment Industry 1 comment 237613 visits

Ben Walmsley

Ben Walmsley

ISBN: 978-1-906884-20-8 hbk; 978-1-906884-47-5 pbk; 978-1-906884-20-8 ebook

The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management.

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Principles of Ecology and Management 140007 visits

International Challenges for Future Practitioners

Alan Sitkin

ISBN: 978-1-906884-43-7 hbk; 978-1-906884-23-9 pbk

An environmental business book written by a business school professor for business school students.


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