About Alan Sitkin
Alan Sitkin combines his position as Senior Lecturer and Pathway Leader for the MA in International Business at the European Business School London (Regents College) with his other responsibilities as Councillor for London Borough of Enfield, where he serves as Chair of the Environmental Scrutiny Panel. The same duality is also reflected in his educational background, which among other studies includes an MBA from HEC France and a degree in Environmental Studies from the University of California Santa Barbara. Similarly, Alan’s professional careers include 15 years in international banking plus more than a decade of economic and business translations. This is his second textbook, after International Business: Challenges and Choices, published by OUP in 2010.