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Management

The Global Management Series 3011 visits

‘The Global Management Series is a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management courses. Backed by lecturer and student resources, each book is clear, concise and practical, and has a thorough pedagogic structure to suit a 12 week semester.

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Enterprise and its Business Environment 10753 visits

Norin Arshed, Julie McFarlane, Robert MacIntosh

ISBN: 978-1-910158-78-4 HBK; 978-1-910158-79-1 PBK; 978-1-910158-80-7 eBook

A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live.

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Enterprise: Concepts and Issues 10473 visits

Norin Arshed, Mike Danson

ISBN: 978-1-910158-75-3 HBK; 978-1-910158-76-0 PBK; 978-1-910158-77-7 eBook

Via different dimensions and with international case studies, it explains how entrepreneurship is being applied across the economy.

Forthcoming title

Contemporary Issues in Social Accounting 4188 visits

Audrey Paterson, Akira Yonekura, William Jackson

ISBN: 9781911396574 HBK; 9781911396550 PBK; 9781911396567 eBook

The field of social accounting and social responsibility of business has grown considerably in recent years in both the educational and professional context and has taken on an interdisciplinary aspect. This can be attributed to the numerous financial scandals and often ruthless activity of the corporate world in the pursuit of profit that demonstrate questionable ethical and moral behaviour from business and professional practice.

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Research Methods for Business and Management 2nd edn 16623 visits

A guide to writing your dissertation

Kevin D O'Gorman, Robert MacIntosh

ISBN: 978-1-910158-51-7; HBK: 978-1-910158-50-0; eBOOK: 978-1-910158-52-4

This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all.

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Introducing Management in a Global Context 18198 visits

Robert MacIntosh, Kevin D O'Gorman

ISBN: Hbk 978-1-910158-47-0; Pbk 978-1-910158-48-7; eBook 978-1-910158-49-4

Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.

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Marketing Perspectives 1930 visits

Andrew MacLaren, Thomas Farrington, Kevin D O'Gorman

ISBN: 9781911396185 HBK; 9781911396192 PBK; 9781911396208 eBook

Develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.

Forthcoming title

Global Business Ethics 6107 visits

ISBN: 978-1-9111396-15-4 hbk; 978-1-9111396-16-1 pbk; 978-1-9111396-20-8 eBook


Forthcoming title

Essentials of Digital Marketing 7712 visits

ISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBook


Forthcoming title

Fundamentals of Marketing 6694 visits

Geraldine McKay, Paul Hopkinson, Ng Lai Hong

ISBN: 978-1-910158-97-5 hbk; 978-1-910158-985-2 pbk; 978-1-910158-99-9 eBook

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.


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