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Management

The Global Management Series 10006 visits

‘The Global Management Series is a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management courses. Backed by lecturer and student resources, each book is clear, concise and practical, and has a thorough pedagogic structure to suit a 12 week semester.

Forthcoming title

Business Analytics in Context 846 visits

An Introduction to Methodologies

Gareth Woods

ISBN: 9781911635147 Paperback; 9781911635154 E-book

An engaging and accessible text the covers understanding basic concepts, such as algebra, through to applying more advanced techniques including differentiation and optimisation.

Now available for purchase!

Principles of Sustainable Project Management 9712 visits

Mohamed Salama

ISBN: 9781911396857 HBK; 9781911396864 PBK; 9781911396871 eBook

A unique approach to managing projects by combining the principles of sustainable management theory with the main processes and areas of knowledge in the currently established project management theory, in an applied context.

Forthcoming title

The Story of Hilton Hotels 9754 visits

'Little Americas'

Barbara Czyzewska

ISBN: 9781911396796 HBK; 9781911396802 PBK; 9781911396819 eBook

An informative historical analysis of the development of the company, as well an engaging narrative about Conrad Hilton himself. It analyses some of the key shifts in the area of hotel management including standardisation, asset-light models and delivering the customer experience.

Now available for purchase!

Event Stakeholders 12114 visits

Theory and methods for event management and tourism

Mathilda van Niekerk, Donald Getz

ISBN: 9781911396635 HBK; 9781911396666 PBK; 9781911396642 eBook

Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field.

Now available for purchase!

Fundamentals of Marketing 27702 visits

Geraldine McKay, Paul Hopkinson, Ng Lai Hong

ISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBook

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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Club Management 5404 visits

The management of private membership clubs

Clayton Barrows, Michael Robinson

ISBN: 9781911635062 HBK; 9781911635079 PBK; 9781911635086 eBook

The first text to provide comprehensive coverage of three major types of clubs: country clubs, city clubs and yacht clubs, and others (e.g. racquet clubs, university clubs), and to explain the similarities and differences in their management and marketing.

Now available for purchase!

Enterprise and its Business Environment 23148 visits

Norin Arshed, Julie McFarlane, Robert MacIntosh

ISBN: 978-1-910158-78-4 HBK; 978-1-910158-79-1 PBK; 978-1-910158-80-7 eBook

A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live.

Now available for purchase!

Enterprise: Concepts and Issues 23686 visits

Norin Arshed, Mike Danson

ISBN: 978-1-910158-75-3 HBK; 978-1-910158-76-0 PBK; 978-1-910158-77-7 eBook

Via different dimensions and with international case studies, it explains how entrepreneurship is being applied across the economy.

Now available for purchase!

Contemporary Issues in Social Accounting 20431 visits

Audrey Paterson, Akira Yonekura, William Jackson, Darren Jubb

ISBN: 9781911396574 HBK; 9781911396550 PBK; 9781911396567 eBook

The field of social accounting and social responsibility of business has grown considerably in recent years in both the educational and professional context and has taken on an interdisciplinary aspect. This can be attributed to the numerous financial scandals and often ruthless activity of the corporate world in the pursuit of profit that demonstrate questionable ethical and moral behaviour from business and professional practice.


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