Management
 | Now available for purchase! Fundamentals of Marketing 97484 visitsGeraldine McKay, Paul Hopkinson, Ng Lai HongISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBookIntroduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. |
 | Now available for purchase! Club Management 83793 visitsThe management of private membership clubsClayton Barrows, Michael RobinsonISBN: 9781911635062 HBK; 9781911635079 PBK; 9781911635086 eBookThe first text to provide comprehensive coverage of three major types of clubs: country clubs, city clubs and yacht clubs, and others (e.g. racquet clubs, university clubs), and to explain the similarities and differences in their management and marketing. |
 | Now available for purchase! Enterprise and its Business Environment 75130 visitsNorin Arshed, Julie McFarlane, Robert MacIntoshISBN: 978-1-910158-78-4 HBK; 978-1-910158-79-1 PBK; 978-1-910158-80-7 eBookA clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live. |
 | Now available for purchase! Enterprise: Concepts and Issues 73340 visitsNorin Arshed, Mike DansonISBN: 978-1-910158-75-3 HBK; 978-1-910158-76-0 PBK; 978-1-910158-77-7 eBookVia different dimensions and with international case studies, it explains how entrepreneurship is being applied across the economy. |
 | Now available for purchase! Contemporary Issues in Social Accounting 69136 visitsAudrey Paterson, Akira Yonekura, William Jackson, Darren JubbISBN: 9781911396574 HBK; 9781911396550 PBK; 9781911396567 eBookThe field of social accounting and social responsibility of business has grown considerably in recent years in both the educational and professional context and has taken on an interdisciplinary aspect. This can be attributed to the numerous financial scandals and often ruthless activity of the corporate world in the pursuit of profit that demonstrate questionable ethical and moral behaviour from business and professional practice. |
 | Now available for purchase! Research Methods for Business and Management 2nd edn 94657 visitsA guide to writing your dissertationKevin D O'Gorman, Robert MacIntoshISBN: PBK: 978-1-910158-51-7; HBK: 978-1-910158-50-0; eBOOK: 978-1-910158-52-4This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all. |
 | Now available for purchase! Introducing Management in a Global Context 94493 visitsRobert MacIntosh, Kevin D O'GormanISBN: Hbk 978-1-910158-47-0; Pbk 978-1-910158-48-7; eBook 978-1-910158-49-4Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making. |
 | Now available for purchase! Event Portfolio Management 61269 visitsTheory and practice for event managementISBN: 978-1-911396-91-8 HBK; 978-1-911396-92-5 PBK; 978-1-911396-932 eBookA concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies. |
 | Now available for purchase! Principles of Festival Management 67750 visitsChris Newbold, Jennie Jordan, Paul Kelly, Kristy DiazISBN: 978-1-911396-82-6 HBK; 978-1-911396-83-3 PBK; 978-1-911396-84-0 eBookA complete guide to developing and running a festival from inception to evaluation, covering all aspects of festival management and key central issues and contemporary debates. |
 | Now available for purchase! Dictionary of Event Studies, Event Management and Event Tourism 56550 visitsDonald GetzISBN: 9781911635796 Hbk; 9781911635802 eBookAn ontology of the study of planned events and the professional practice of event management and event tourism;
User friendly explanations and language to explain and contextualise jargon and technical terms within this wide and varied field;
E version has an interactive function with hyperlinks to sources, books in the EMTM series as well as ability to bookmark pages, instant linkage to cross references and more. |
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