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Management

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Research Methods for Business and Management 2nd edn 35897 visits

A guide to writing your dissertation

Kevin D O'Gorman, Robert MacIntosh

ISBN: PBK: 978-1-910158-51-7; HBK: 978-1-910158-50-0; eBOOK: 978-1-910158-52-4

This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all.

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Introducing Management in a Global Context 37040 visits

Robert MacIntosh, Kevin D O'Gorman

ISBN: Hbk 978-1-910158-47-0; Pbk 978-1-910158-48-7; eBook 978-1-910158-49-4

Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.

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Event Portfolio Management 8218 visits

Theory and practice for event management

ISBN: 978-1-911396-91-8 HBK; 978-1-911396-92-5 PBK; 978-1-911396-932 eBook

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

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Principles of Festival Management 7955 visits

Chris Newbold, Jennie Jordan, Paul Kelly, Kristy Diaz

ISBN: 978-1-911396-82-6 HBK; 978-1-911396-83-3 PBK; 978-1-911396-84-0 eBook

A complete guide to developing and running a festival from inception to evaluation, covering all aspects of festival management and key central issues and contemporary debates.

Forthcoming title

Marketing Planning: Models and Frameworks 986 visits

Philip Jarman

ISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2

A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.

Forthcoming title

Getting Started in Business Law 973 visits

Paul Bates

ISBN: 9781911635130 PBK; 9781911635185 eBook

An accessible, concise and inexpensive alternative to currently available textbooks, it covers the core topics taught at first year undergraduate level to non-specialists taking a business law module as part of their undergraduate studies.

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Crowd Management 10348 visits

Risk, security and health

William O'Toole, Dr Stephen Luke, Travis Semmens, Jason Brown, Andrew Tatrai

ISBN: 978-1-911396-88-8 HBK; 978-1-911396-89-5 PBK; 978-1-911396-90-1 eBook

The first text to present a system for crowd management which integrates security with the other concerns for the health and safety for crowds, looking at the theories and practices of the management processes, plans, monitoring and evaluation of crowds.

Forthcoming title

Management Accounting for the Hospitality, Tourism and Leisure Industries 3rd edition 9052 visits

A Strategic Approach

Debra Adams

ISBN: 9781911396703 HBK; 9781911396710 PBK; 9781911396727 eBook

An up-to-date and relevant reference guide to accounting for decision making in the hospitality, tourism and leisure industries. Its’ user-friendly and easy to follow style is based on the author’s extensive first-hand experience of working with and delivering training in the sector.

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Marketing Perspectives 11636 visits

Andrew MacLaren, Thomas Farrington, Kevin D O'Gorman

ISBN: 9781911396185 HBK; 9781911396192 PBK; 9781911396208 eBook

Develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.

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Essentials of Digital Marketing 32639 visits

Kathryn Waite, Rodrigo Perez-Vega

ISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBook

An engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations.


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