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Enterprise and its Business Environment

Norin Arshed, Julie McFarlane, Robert MacIntosh

ISBN: 978-1-910158-78-4 HBK; 978-1-910158-79-1 PBK; 978-1-910158-80-7 eBook
DOI: 10.23912/978-1-910158-78-4-2852

About this book | Contents and sample chapters | About the authors | Tutor resources | Buy now
  • Provides clarity to the confusing the field of business enterprise;
  • Draws on theories, concepts and models from the established business great and good;
  • Contains international case studies to illustrate and examine globalisation.

For the first time in history, more than half of the world’s businesses are small, however, the technological revolution has meant that some small firms are “born global” i.e. they operate in multiple markets and/or geographies from the outset. Business enterprises need to move and adapt quickly, in line with competition and changing customer tastes. The challenges they face to succeed are relentless.

Enterprise and its Business Environment offers a clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live.

Enterprise and its Business Environment is written and contributed to by a team of expert scholars from Heriot-Watt University, who teach across the globe. This important text:
  • Brings structure to the field of ‘business enterprise’ by organizing basic ideas and introducing concepts;
  • Builds on the established theories and contributions of the great and good in the field of management and organization;
  • Uses international case studies to examine globalisation and its significance to organisations.

To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life.

Part of the The Global Management Series; a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is a clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible 'pick and mix' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details.
Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. Series Editor: Robert MacIntosh, Professor of Strategy, Heriot-Watt University, UK

Pub Date: January 2016

Tutor resources

Chapter 1 Business Organisations - The Internal Environment ws.ppt
Chapter 2 Creativity Innovation and Entrepreneurship ws.ppt
Chapter 3 Starting a new business - Getting the legal structure right WS.ppt
Chapter 4 Employment Law WS.ppt
Chapter 5 Introduction to marketing management.ppt
Chapter 6 Marketing research and planning.ppt
Chapter 7 The human resource function.ppt
Chapter 8 Work life balance.ppt
Chapter 9 Porters Five Forces and Generic Strategies.ppt
Chapter 10 Business operations.pptx
Chapter 11 Logistics & the Supply Chain
Chapter 12 CSR and Corporate Governance

Tutor Pack

Tutor Pack - Multiple Choice Question Ch1-12
Tutor Pack - Review Questions and Solutions Ch1-12

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Chapter 3 The Legal Function (Josephine Bisacre) [Details]Price: £4.99*Licences / Downloadable file
Chapter 4 Employment Law (Josh McLeod, Yvonne McLaren) [Details]Price: £4.99*Licences / Downloadable file
Chapter 6 Marketing to Create Value (Geraldine McKay) [Details]Price: £4.99*Licences / Downloadable file
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