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Marketing

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How to Buy and Manage Your Own Hotel 24325 visits

4th edition

Miles Quest, Peter Nannestad

ISBN: 978-1-910158-21-0 hbk; 978-1-910158-22-7 pbk

A clear toolkit and action plan for those looking to make the leap to buying their own hotel, from getting the initial finances in place, to successful marketing techniques and staffing issues

Forthcoming title

Peer to Peer Accommodation Networks 8109 visits

Pushing the boundaries

Sara Dolnicar

ISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 eBook

The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry. Peer to Peer Accommodation Networks: Pushing the boundaries discusses all the hot topics in this area, with a specific focus on Airbnb, in the international context.

Forthcoming title

The Meaning of Luxury in Hospitality, Events and Tourism 7440 visits

John Swarbrooke

ISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBook

Examines the concept of luxury and its meaning across tourism, events and hospitality globally

Forthcoming title

Tourism Marketing for Small Businesses 9180 visits

Steven Pike

ISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBook

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world.

Now available for purchase!

Research Methods for Business and Management 2nd edn 19039 visits

A guide to writing your dissertation

Kevin D O'Gorman, Robert MacIntosh

ISBN: 978-1-910158-51-7; HBK: 978-1-910158-50-0; eBOOK: 978-1-910158-52-4

This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all.

Now available for purchase!

Introducing Management in a Global Context 20719 visits

Robert MacIntosh, Kevin D O'Gorman

ISBN: Hbk 978-1-910158-47-0; Pbk 978-1-910158-48-7; eBook 978-1-910158-49-4

Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.

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Youth Employment in Tourism and Hospitality 29245 visits

A critical review

Andreas Walmsley

ISBN: 978-1-910158-36-4 hbk; 978-1-910158-37-1 pbk

The first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism and Hospitality sectors.

Now available for purchase!

Marketing in Tourism, Events and Food 2nd edition 35359 visits

A Critical Approach

Craig Hirst, Richard Tresidder

ISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBook

New edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases.

Now available for purchase!

Research Methods for Business & Management 30727 visits

a guide to writing your dissertation

Kevin D O'Gorman, Robert MacIntosh

ISBN: Hbk: 978-1-910158-12-8; Pbk: 978-1-910158-13-5;

A completely comprehensive overview of key research methods and the main choices available when undertaking a dissertation.

Now available for purchase!

Marketing Navigation 24606 visits

How to keep your marketing plan on course to implementation success

Edmund Bradford, Steve Erikson, Professor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSA

ISBN: 9781908999238 HB; 9781908999245 PB

Draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success


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