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GLOBAL MANAGEMENT SERIES CATALOGUE

Management > Global Management Series (GMS)

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Fundamentals of Marketing 30492 visits

Geraldine McKay, Paul Hopkinson, Ng Lai Hong

ISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBook

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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Enterprise and its Business Environment 32314 visits

Norin Arshed, Julie McFarlane, Robert MacIntosh

ISBN: 978-1-910158-78-4 HBK; 978-1-910158-79-1 PBK; 978-1-910158-80-7 eBook

A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live.

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Enterprise: Concepts and Issues 32393 visits

Norin Arshed, Mike Danson

ISBN: 978-1-910158-75-3 HBK; 978-1-910158-76-0 PBK; 978-1-910158-77-7 eBook

Via different dimensions and with international case studies, it explains how entrepreneurship is being applied across the economy.

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Research Methods for Business and Management 2nd edn 37500 visits

A guide to writing your dissertation

Kevin D O'Gorman, Robert MacIntosh

ISBN: PBK: 978-1-910158-51-7; HBK: 978-1-910158-50-0; eBOOK: 978-1-910158-52-4

This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all.

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Introducing Management in a Global Context 38504 visits

Robert MacIntosh, Kevin D O'Gorman

ISBN: Hbk 978-1-910158-47-0; Pbk 978-1-910158-48-7; eBook 978-1-910158-49-4

Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.

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Essentials of Digital Marketing 36475 visits

Kathryn Waite, Rodrigo Perez-Vega

ISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBook

An engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations.

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Marketing Communications 20871 visits

An advertising, promotion and branding perspective

Geraldine Bell, Babak Taheri

ISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBook

A key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives.

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Commercial Law in a Global Context 27036 visits

ISBN: 978-1-911396-1-23 HBK; 978-1-911396-1-30 PBK; 978-1-911396-1-47 eBook

The law is one of the elements of the external business environment that every business has to work within. Those who run businesses may not like the law, but they need to know what it is in order to comply with it, otherwise there can be undesirable consequences, such as fines for breaches of criminal law and damages claims where harm results to the public.

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Research Methods for Accounting and Finance 20631 visits

Audrey Paterson, David Leung, William Jackson, Robert MacIntosh, Kevin D O'Gorman

ISBN: 978-1-910158-88-3 HBK; 978-1-910158-89-0 PBK; 978-1-910158-90-6 eBook

"This book is very accessible due to its broad perspective and practical approach. ...a clear overview of the sequence of steps that need to be taken in order to complete a dissertation project." International Journal of Accounting 52 (2017) 297–298 Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time.

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Project Management 16855 visits

Amos Haniff, Mohamed Salama

ISBN: 9781911396031 hbk; 9781911396048 pbk; 9781911396055 eBook

Provides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex understanding, with the help of an assortment of case studies, practical examples and numerical worked examples.


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