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ISBN: 978-1-910158-78-4 HBK; 978-1-910158-79-1 PBK; 978-1-910158-80-7 eBook
Paperback format: £34.99
A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live. [More]
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