Browsing Management discipline pages - Goodfellow Publishers
HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password
Management




View Interactive Catalogue
Download PDF

From May 1, 2020, VAT will no longer be charged on ebooks and downloadable chapters.

GLOBAL MANAGEMENT SERIES CATALOGUE

Management

Now available for purchase!

Marketing Perspectives 13869 visits

Andrew MacLaren, Thomas Farrington, Kevin D O'Gorman

ISBN: 9781911396185 HBK; 9781911396192 PBK; 9781911396208 eBook

Develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.

Now available for purchase!

Essentials of Digital Marketing 39960 visits

Kathryn Waite, Rodrigo Perez-Vega

ISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBook

An engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations.

Now available for purchase!

Marketing Communications 22075 visits

An advertising, promotion and branding perspective

Geraldine Bell, Babak Taheri

ISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBook

A key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives.

Now available for purchase!

Commercial Law in a Global Context 28612 visits

ISBN: 978-1-911396-1-23 HBK; 978-1-911396-1-30 PBK; 978-1-911396-1-47 eBook

The law is one of the elements of the external business environment that every business has to work within. Those who run businesses may not like the law, but they need to know what it is in order to comply with it, otherwise there can be undesirable consequences, such as fines for breaches of criminal law and damages claims where harm results to the public.

Now available for purchase!

Research Methods for Accounting and Finance 22083 visits

Audrey Paterson, David Leung, William Jackson, Robert MacIntosh, Kevin D O'Gorman

ISBN: 978-1-910158-88-3 HBK; 978-1-910158-89-0 PBK; 978-1-910158-90-6 eBook

"This book is very accessible due to its broad perspective and practical approach. ...a clear overview of the sequence of steps that need to be taken in order to complete a dissertation project." International Journal of Accounting 52 (2017) 297–298 Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time.

Now available for purchase!

Project Management 17782 visits

Amos Haniff, Mohamed Salama

ISBN: 9781911396031 hbk; 9781911396048 pbk; 9781911396055 eBook

Provides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex understanding, with the help of an assortment of case studies, practical examples and numerical worked examples.


Previous 10 page
Terms and conditions of purchase | Privacy policy