Tourism > Marketing
 | Now available for purchase! Tourism Marketing: The Experiential Perspective 9050 visitsAntonia Correia, Metin KozakISBN: 9781917433648 HBK; 9781917433655 PBK; 9781917433662 PDF; 9781917433679 EPUBExplores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. Highlights innovative approaches, emphasizing the creation of authentic and memorable experiences for deeper consumer engagement, loyalty and sustainable development. |
 | Now available for purchase! Emerging Trends in Consumer Behaviour in the Service Sector 395049 visitsSaloomeh Tabari, Nazan Colmekcioglu, Wei ChenISBN: Hardback: 9781915097620; Paperback: 9781915097637; eBook PDF: 9781915097644; ePUB: 9781915097651; DOI: 10.23912/9781915097644-5756A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. |
 | Now available for purchase! Peer-to-Peer Accommodation Networks 346136 visitsPushing the boundariesSara DolnicarISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBookThe first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry |
 | Now available for purchase! The Meaning of Luxury in Tourism, Hospitality and Events 274828 visitsJohn SwarbrookeISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBookExamines the concept of luxury and its meaning across tourism, events and hospitality globally |
 | Now available for purchase! Tourism Marketing for Small Businesses 259063 visitsSteven PikeISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBookThis unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world. |
 | Now available for purchase! Youth Employment in Tourism and Hospitality 221707 visitsA critical reviewAndreas WalmsleyISBN: 978-1-910158-36-4 hbk; 978-1-910158-37-1 pbkThe first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism and Hospitality sectors. |
 | Now available for purchase! Marketing in Tourism, Events and Food 2nd edition 329494 visitsA Critical ApproachCraig Hirst, Richard TresidderISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBookNew edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases. |
 | Now available for purchase! Marketing and Designing the Tourist Experience 240110 visitsIsabelle Frochot, Wided BatatISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbkThe topic of 'experience' is becoming central to a proper and full unde |
 | Now available for purchase! Music, Markets and Consumption 279188 visitsDaragh O\'Reilly, Larsen Gretchen, Krzysztof KubackiISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk; 978-1-90899953-5 eBookA fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories |
 | Now available for purchase! Marketing in Food, Hospitality, Tourism and Events 424094 visitsA Critical ApproachRichard Tresidder, Craig HirstISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbkA unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries. |
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