This comprehensive textbook provides an in-depth exploration of artificial intelligence (AI) and its transformative impact on the hospitality and tourism sectors. Focusing on digital innovation, emerging trends, and responsible enterprise, it equips students with the knowledge and practical insights needed to navigate the evolving service industries shaped by AI technologies.

A new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. With a highly qualified international team of contributors, the editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship.

An informative historical analysis of the development of the company, as well an engaging narrative about Conrad Hilton himself. It analyses some of the key shifts in the area of hotel management including standardisation, asset-light models and delivering the customer experience.