Tourism > experiences

Now available for purchase!

Tourism Marketing: The Experiential Perspective 198283 visits

Antonia Correia, Metin Kozak

ISBN: 9781917433648 HBK; 9781917433655 PBK; 9781917433662 PDF; 9781917433679 EPUB

Explores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. Highlights innovative approaches, emphasizing the creation of authentic and memorable experiences for deeper consumer engagement, loyalty and sustainable development.

Now available for purchase!

Contemporary Issues for Events 554267 visits

Claire Drakeley, Tim Brown

ISBN: 9781915097866 Hbk; 9781915097873 Pbk; 9781917433181 eBook

9781915097866 Hbk; 9781915097873 Pbk; 9781917433181 eBook PDF; 9781917433198 eBook ePUB

Forthcoming title

The Social Value of Festivals 4047 visits

Communicative Creativity and Community Development

Barbara Maussier

ISBN: 9781917433839 HBK; 9781917433846 PBK; 9781917433853 PDF; 9781917433860 EPUB

Explores the often-overlooked sociocultural impacts of festivals, offering a comprehensive framework for designing events that create lasting positive change.

Now available for purchase!

Artificial Intelligence (AI) in Tourism, Hospitality and Events 495445 visits

Revolutionising Experiences

Roya Rahimi, Nikolaos Stylos, Eva M. Navarro-López, Prashant Pillai

ISBN: 9781915097859 HBK; 9781915097842 PBK; 9781911635529 eBook; 9781911635536 ePUB

Provides in-depth insights, practical examples and best practices in the fields of tourism, hospitality and events. It goes beyond theoretical concepts and to explore the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry.