Sustainability > Tourism Marketing
Marketing Tourism Futures 10649 visitsSustainable Places, Communities, and Cultural ExperiencesISBN: 9781918901030 HBK; 9781918901047 PBK; 9781918901054 PDF; 9781918901061 EPUBTourism is entering a new era in which success can no longer be measured by visitor numbers alone. Overtourism, seasonality, market instability, climate adaptation, housing pressures and the loss of authenticity are challenging destinations to balance economic opportunity with the wellbeing of the communities that host visitors. |
 | Now available for purchase! Tourism's Horizon: Travel for the millions 195103 visitsJim ButcherISBN: 9781917433495 HBK; 9781917433334 PBK; 9781917433358 PDF; 9781917433365 EPUBDrawing on the work of internationally renowned scholars and experts, this volume provides a provocative, stimulating and challenging exploration of the future of tourism in the context of growing global mobility, environmental challenges, and social shifts. |
 | Now available for purchase! Reputation and Image Recovery for the Tourism Industry 647935 visitsGabby Walters, Judith MairISBN: 9781911396673 HBK; 9781911396680 PBK; 9781911396697 eBookVia real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation. |
 | Now available for purchase! Marketing Innovations for Sustainable Destinations 308028 visitsEdited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja SibilaISBN: 978-1-906884-05-5A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. |