Drawing on the work of internationally renowned scholars and experts, this volume provides a provocative, stimulating and challenging exploration of the future of tourism in the context of growing global mobility, environmental challenges, and social shifts.

Via real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation.

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.