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Contemporary Cases Online

An innovative, up to date and stimulating collection of case studies for all your learning, teaching and research needs.

Editors in chief: Dr Alan Fyall and Dr Brian Garrod

ISBN: CCO


Contemporary Cases Online provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Cases will be focussed specifically on the emerging fields of Tourism, Heritage, Hospitality, Leisure, Retail, Events and Sport.

All cases offer:
  • Topical currency: all cases are up to date and original and are regularly reviewed to ensure that currency is maintained.
  • Immediate delivery: instant and secure downloads of fully XML tagged cases available for optimum searchability.
  • Flexible pricing: cases are available for individual, or multi-user use with multiple purchase pricing based on a cumulative discount scale.
  • Tutor resources: each case comes complete with a fully worked set of teaching resources, including: teaching notes and slides, links to additional articles/publications, worked questions and exercises.
  • Community: in order to maximize engagement with case users and authors, we offer the opportunity to comment on and discuss each case on the site. This is so that we can build an interactive community of case practitioners, who work together to progressively develop, utilize, evaluate and rework an ever-evolving collection of cases.

About the editors


Professor Alan Fyall is Orange County Endowed Professor of Tourism Marketing and Graduate Programs Director at the Rosen College of Hospitality Management, University of Central Florida, USA. He has published widely in his fields of expertise and is the author of over 100 articles, book chapters and conference papers as well as ten books including Tourism Principles & Practice, one of the leading international textbooks on the subject. Alan has organised a number of international conferences and workshops and sits on the editorial boards of Annals of Tourism Research, Journal of Heritage Tourism, International Journal of Tourism Research and Tourism Recreation Research while he is book review editor on Anatolia. Alan has conducted numerous consulting and applied research projects for clients across the UK and overseas and currently serves on the ESRC Cluster Advisory Board for Exeter University Business School.
Dr Brian Garrod' is Reader in Tourism Management at Aberystwyth University. He has published five books, and written over thirty journal papers and book chapters. He is Book Reviews Editor of the Journal of Heritage Tourism, Associate Editor of the Journal of Ecotourism and an editorial board member of Tourism in Marine Environments and the International Journal of Sustainable Development.


We are currently in the process of commissioning authors. If you would like to author a case study for Contemporary Cases Online, please contact either Alan Fyall (Alan.Fyall@ucf.edu) or Brian Garrod (bgg@aber.ac.uk) directly, who will be pleased to discuss your contribution. To view and download the complete author guidelines, please click here .



All the cases are available for purchase in hard copy volume form. Click on the titles below for details and to purchase:
Contemporary Cases in Heritage Tourism: Volume 1 (due May 2013)
Contemporary Cases in Sport Volume 1
Contemporary Cases in Tourism

Buy downloadable books
Sport - Nostalgia and SportPrice: £4.99*Licences / Downloadable file
Sport - Resident Impacts of Sport EventsPrice: £4.99*Licences / Downloadable file
Tourism - Definitely Dubai Destination Branding in ActionPrice: £4.99*Licences / Downloadable file
Tourism - Slow Travel European Cycle TourismPrice: £4.99*Licences / Downloadable file
Tourism - Slow Travel European Cycle Tourism: Powerpoint instructor slides and instructor notes in PDFPrice: £6.99*There are several components in this product / Mixed delivery
Heritage - Singapore‚Äôs Little India 9781908999658Price: £4.99*Licences / Downloadable file
Heritage - Managing Megalithic Monuments 9781908999696Price: £4.99*Licences / Downloadable file
Heritage - Big Pit and Cape Breton 9781908999726Price: £4.99*Licences / Downloadable file
Heritage - Indigenous Tourism and Heritage 9781908999672Price: £4.99*Licences / Downloadable file
Heritage - Singapore, Little India - instructor materials and powerpointPrice: £6.99*There are several components in this product / Mixed delivery
Heritage - Managing Religious Heritage Attractions - instructor materials and powerpointPrice: £6.99*There are several components in this product / Mixed delivery
Heritage - Indigenous Tourism and Heritage - instructor materials and powerpointPrice: £6.99*There are several components in this product / Mixed delivery
Heritage - Managing Megalithic Monuments - instructor materials and powerpointPrice: £6.99*There are several components in this product / Mixed delivery
Heritage - Heritage as a Development Resource in China - instructor materials and powerpointPrice: £6.99*There are several components in this product / Mixed delivery
Heritage - The Causeway Coastal Route and Saint Patricks Trail - instructor materials and powerpointPrice: £6.99*There are several components in this product / Mixed delivery
Heritage - Big Pit and Cape Breton - instructor materials and powerpointPrice: £6.99*There are several components in this product / Mixed delivery
Heritage - The Mobilities of Living History - instructor materials and powerpointPrice: £6.99*There are several components in this product / Mixed delivery
Sport - Ultra marathons and Tourism Development 9781908999740Price: £4.99*Licences / Downloadable file
Sport - Sporting Identities in Youth 9781908999818Price: £4.99*Licences / Downloadable file
Sport - Nostalgia and Sport 9781908999825Price: £4.99*Licences / Downloadable file
Sport - Active Sports Tourism 9781908999801Price: £4.99*Licences / Downloadable file
Sport - Resident Impacts of Sport Events 9781908999788Price: £4.99*Licences / Downloadable file
* An automatic discount will be applied on the checkout page if you multiple copies of the same product
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