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Entrepreneurship in Hospitality and Tourism

A Global Perspective

Maureen Brookes, Levent Altinay

ISBN: 978-1-910158-27-2 hbk; 978-1-910158-28-9 pbk


About this book | Table of contents | About the Editors | Sample files | Online resources | Buy now
Entrepreneurship in Hospitality and Tourism: a global perspective gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective.
The editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship.

Fully informed by the latest research, it incorporates:
  • different country contexts;
  • the social and cultural dimensions of entrepreneurship;
  • case studies from a wide range of Hospitality and Tourism sectors;
  • Industry perspectives and examples included.

The book is core reading for both undergraduate and postgraduate students studying on hospitality and tourism degree programmes covering entrepreneurship.

Publication and Prices


Pub Date: Sept 2015
256 pages
Hardback: 978-1-910158-27-2 £75, Euro 96, US$ 120
Paperback: 978-1-910158-28-9 £29.99, Euro 36, US$ 48
Ebook: 978-1-910158-29-6 £36, Euro 36, US$ 48
A paperback copy is available on inspection to bona fide lecturers-conditions apply.

Table of contents

Introduction; Theme 1: Theoretical Perspectives on Entrepreneurs and Entrepreneurship: Ch 1 Entrepreneurial Traits (Philip Goulding); Case Study: The Geisha Group (Andreea Apetrei and Juan Bolufer); Ch 2 Entrepreneurship as a Process (Maureen Brookes); Ch 3 Culture and Entrepreneurship (ZI Ertung, Levent Altinay and Eda Gurel); Theme 2: Types of Entrepreneurship: Ch 4 Social Entrepreneurship and Social Value Co-creation (Marianna Sigala); Ch 5 Hotel Middle Managers and Corporate Entrepreneurship (Cathy Burgess); Case study: Corporate entrepreneurship through a centralised organisational structure? (Levent Altinay); Ch 6 Ethnic Minority Entrepreneurship (Anna Farmaki and Levent Altinay); Ch 7 Franchising and Entrepreneurship (Maureen Brookes); Ch 8 Social Franchising (E. Hachemi Aliouche and Udo Schlentrich); Theme 3: The Growth of Entrepreneurship: Ch 9 Nurturing Small and Medium-Sized Enterprises in Europe (Mark Camilleri); Ch 10 Tourism Entrepreneurship and Social Capital (Victoria Waligo); Ch 11 Entrepreneurship and Networking Processes (Antonella Capriello); Ch 12 Responding to Disasters: Strategies for Tourism and Hospitality Entrepreneurs (Gabrielle Walters);Concluding Remarks (Altinay and Brookes); Index

Table of contents

Introduction; Theme 1: Theoretical Perspectives on Entrepreneurs and Entrepreneurship: Ch 1 Entrepreneurial Traits (Philip Goulding); Case Study: The Geisha Group (Andreea Apetrei and Juan Bolufer); Ch 2 Entrepreneurship as a Process (Maureen Brookes); Ch 3 Culture and Entrepreneurship (ZI Ertung, Levent Altinay and Eda Gurel); Theme 2: Types of Entrepreneurship: Ch 4 Social Entrepreneurship and Social Value Co-creation (Marianna Sigala); Ch 5 Hotel Middle Managers and Corporate Entrepreneurship (Cathy Burgess); Case study: Corporate entrepreneurship through a centralised organisational structure? (Levent Altinay); Ch 6 Ethnic Minority Entrepreneurship (Anna Farmaki and Levent Altinay); Ch 7 Franchising and Entrepreneurship (Maureen Brookes); Ch 8 Social Franchising (E. Hachemi Aliouche and Udo Schlentrich); Theme 3: The Growth of Entrepreneurship: Ch 9 Nurturing Small and Medium-Sized Enterprises in Europe (Mark Camilleri); Ch 10 Tourism Entrepreneurship and Social Capital (Victoria Waligo); Ch 11 Entrepreneurship and Networking Processes (Antonella Capriello); Ch 12 Responding to Disasters: Strategies for Tourism and Hospitality Entrepreneurs (Gabrielle Walters);Concluding Remarks (Altinay and Brookes); Index

About the Editors


Dr Maureen Brookes is a Reader in Marketing and a Teaching Fellow within the Oxford School of Hospitality Management at Oxford Brookes University. She is currently President (elect) for ICHRIE, Maureen is also a Past President of EuroCHRIE. Her research and publications are on franchising and plural organisations, covering diverse topics such as partner selection, entrepreneurship, relational development and knowledge transfer.

Levent Altinay is Professor of Strategy and Business Development, Research Area Leader for Oxford School of Hospitality Management, Oxford Brookes University, UK. His research interests are in the areas of entrepreneurship, strategic alliances and international business with particular interest in how entrepreneurs start up and develop their businesses and establish partnerships internationally. He is widely published and sits on the editorial boards of more than twelve journals including Journal of Services Marketing, The Service Industries Journal, International Journal of Contemporary Hospitality Management and Management Decision.

Table of contents

Introduction; Theme 1: Theoretical Perspectives on Entrepreneurs and Entrepreneurship: Ch 1 Entrepreneurial Traits (Philip Goulding); Case Study: The Geisha Group (Andreea Apetrei and Juan Bolufer); Ch 2 Entrepreneurship as a Process (Maureen Brookes); Ch 3 Culture and Entrepreneurship (ZI Ertung, Levent Altinay and Eda Gurel); Theme 2: Types of Entrepreneurship: Ch 4 Social Entrepreneurship and Social Value Co-creation (Marianna Sigala); Ch 5 Hotel Middle Managers and Corporate Entrepreneurship (Cathy Burgess); Case study: Corporate entrepreneurship through a centralised organisational structure? (Levent Altinay); Ch 6 Ethnic Minority Entrepreneurship (Anna Farmaki and Levent Altinay); Ch 7 Franchising and Entrepreneurship (Maureen Brookes); Ch 8 Social Franchising (E. Hachemi Aliouche and Udo Schlentrich); Theme 3: The Growth of Entrepreneurship: Ch 9 Nurturing Small and Medium-Sized Enterprises in Europe (Mark Camilleri); Ch 10 Tourism Entrepreneurship and Social Capital (Victoria Waligo); Ch 11 Entrepreneurship and Networking Processes (Antonella Capriello); Ch 12 Responding to Disasters: Strategies for Tourism and Hospitality Entrepreneurs (Gabrielle Walters);Concluding Remarks (Altinay and Brookes); Index

About the Editors


Dr Maureen Brookes is a Reader in Marketing and a Teaching Fellow within the Oxford School of Hospitality Management at Oxford Brookes University. She is currently President (elect) for ICHRIE, Maureen is also a Past President of EuroCHRIE. Her research and publications are on franchising and plural organisations, covering diverse topics such as partner selection, entrepreneurship, relational development and knowledge transfer.

Levent Altinay is Professor of Strategy and Business Development, Research Area Leader for Oxford School of Hospitality Management, Oxford Brookes University, UK. His research interests are in the areas of entrepreneurship, strategic alliances and international business with particular interest in how entrepreneurs start up and develop their businesses and establish partnerships internationally. He is widely published and sits on the editorial boards of more than twelve journals including Journal of Services Marketing, The Service Industries Journal, International Journal of Contemporary Hospitality Management and Management Decision.

Sample files

Contents and Introduction
Chapter 01
Chapter 02
Chapter 03
Chapter 04
Chapter 05
Chapter 06
Chapter 07
Chapter 08
Chapter 09
Chapter 10
Chapter 11
Chapter 12

Table of contents

Introduction; Theme 1: Theoretical Perspectives on Entrepreneurs and Entrepreneurship: Ch 1 Entrepreneurial Traits (Philip Goulding); Case Study: The Geisha Group (Andreea Apetrei and Juan Bolufer); Ch 2 Entrepreneurship as a Process (Maureen Brookes); Ch 3 Culture and Entrepreneurship (ZI Ertung, Levent Altinay and Eda Gurel); Theme 2: Types of Entrepreneurship: Ch 4 Social Entrepreneurship and Social Value Co-creation (Marianna Sigala); Ch 5 Hotel Middle Managers and Corporate Entrepreneurship (Cathy Burgess); Case study: Corporate entrepreneurship through a centralised organisational structure? (Levent Altinay); Ch 6 Ethnic Minority Entrepreneurship (Anna Farmaki and Levent Altinay); Ch 7 Franchising and Entrepreneurship (Maureen Brookes); Ch 8 Social Franchising (E. Hachemi Aliouche and Udo Schlentrich); Theme 3: The Growth of Entrepreneurship: Ch 9 Nurturing Small and Medium-Sized Enterprises in Europe (Mark Camilleri); Ch 10 Tourism Entrepreneurship and Social Capital (Victoria Waligo); Ch 11 Entrepreneurship and Networking Processes (Antonella Capriello); Ch 12 Responding to Disasters: Strategies for Tourism and Hospitality Entrepreneurs (Gabrielle Walters);Concluding Remarks (Altinay and Brookes); Index

About the Editors


Dr Maureen Brookes is a Reader in Marketing and a Teaching Fellow within the Oxford School of Hospitality Management at Oxford Brookes University. She is currently President (elect) for ICHRIE, Maureen is also a Past President of EuroCHRIE. Her research and publications are on franchising and plural organisations, covering diverse topics such as partner selection, entrepreneurship, relational development and knowledge transfer.

Levent Altinay is Professor of Strategy and Business Development, Research Area Leader for Oxford School of Hospitality Management, Oxford Brookes University, UK. His research interests are in the areas of entrepreneurship, strategic alliances and international business with particular interest in how entrepreneurs start up and develop their businesses and establish partnerships internationally. He is widely published and sits on the editorial boards of more than twelve journals including Journal of Services Marketing, The Service Industries Journal, International Journal of Contemporary Hospitality Management and Management Decision.

Sample files

Contents and Introduction
Chapter 01
Chapter 02
Chapter 03
Chapter 04
Chapter 05
Chapter 06
Chapter 07
Chapter 08
Chapter 09
Chapter 10
Chapter 11
Chapter 12

Online resources

Chapter 1 Entrepreneurial Traits.pptx
Chapter 2 Entrepreneurship as a Process.pptx
Chapter 3 Culture and Entrepreneurship.pptx
Chapter 4 Social Entrepreneurship and Social Value Co-creation.pptx
Chapter 5 Hotel Middle Managers and Corporate Entrepreneurship.pptx
Chapter 6 Ethnic Minority Entrepreneurship.pptx
Chapter 7 Franchising and Entrepreneurship.pptx
Chapter 8 Social Franchising.pptx
Chapter 9 Nurturing Small and Medium-Sized Enterprises in Europe.pptx
Chapter 10 Tourism Entrepreneurship and Social Capital.pptx
Chapter 11 Entrepreneurship and Networking Processes.pptx
Chapter 12 Responding to Disasters.pptx
Additional Teaching Activities.docx

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Chapter 01 Entrepreneurial TraitsPrice: £4.99*Licences / Downloadable file
Chapter 02 Entrepreneurship as a ProcessPrice: £4.99*Licences / Downloadable file
Chapter 03 Culture and EntrepreneurshipPrice: £4.99*Licences / Downloadable file
Chapter 04 Social Entrepreneurship and Social Value Co creationPrice: £4.99*Licences / Downloadable file
Chapter 05 Hotel Middle Managers and Corporate EntrepreneurshipPrice: £4.99*Licences / Downloadable file
Chapter 06 Ethnic Minority EntrepreneurshipPrice: £4.99*Licences / Downloadable file
Chapter 07 Franchising and EntrepreneurshipPrice: £4.99*Licences / Downloadable file
Chapter 08 Social FranchisingPrice: £4.99*Licences / Downloadable file
Chapter 10 Tourism Entrepreneurship and Social CapitalPrice: £4.99*Licences / Downloadable file
Chapter 11 Entrepreneurship and Networking ProcessesPrice: £4.99*Licences / Downloadable file
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