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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Ahmet Ozturk, Murat Hancer

ISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook


About this book | Table of contents | About the authors | Buy now
  • Explores the most effective digital marketing strategies and campaigns;
  • Investigates the current status of digital marketing and social media utilization by both travellers and service providers;
  • Provides a view to the future of future digital marketing and social media research trends.

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.


Publication date: December 2020

Table of contents

Part 1: Digital Marketing; Ch 1 Peer2peer Marketing and Collaborative Commerce; Ch 2 Mobile Marketing; Ch 3 Search Engine Marketing; Ch 4 Customer Relationship Management; Ch 5 Big Data Analytics and Database Marketing; Ch 6 Virtual Reality, Augmented Reality and Gamification in the Marketing; Part 2: Social Media: Ch 7 Definition and Functionality of Social Media; Ch 8 Marketing through Social Media; Ch 9 Social Media in Travel Planning and Decision Making; Ch 10 Privacy and Security in Social Networks; Ch 11 Conclusion: Future and Emerging Technologies and Applications; Index

Table of contents

Part 1: Digital Marketing; Ch 1 Peer2peer Marketing and Collaborative Commerce; Ch 2 Mobile Marketing; Ch 3 Search Engine Marketing; Ch 4 Customer Relationship Management; Ch 5 Big Data Analytics and Database Marketing; Ch 6 Virtual Reality, Augmented Reality and Gamification in the Marketing; Part 2: Social Media: Ch 7 Definition and Functionality of Social Media; Ch 8 Marketing through Social Media; Ch 9 Social Media in Travel Planning and Decision Making; Ch 10 Privacy and Security in Social Networks; Ch 11 Conclusion: Future and Emerging Technologies and Applications; Index

About the authors

Ahmet Ozturk, Ph.D. is Assistant Professor at Rosen College of Hospitality Management, University
of Central Florida, USA and Murat Hancer, Ph.D. is Professor at Rosen College of Hospitality Management,
University of Central Florida, USA

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