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Social Marketing through Events

Theory and Methods for Event Management and Tourism

Henrik Jutbring

ISBN: 9781911635338HBK; 9781911635345 PBK; 9781911635321 eBook:


About this book | Table of contents | About the authors | Buy now
  • Thoroughly explains social marketing theory and its relevance to planned events and event tourism
  • International case studies used to illustrate methods and applications in an applied context.
  • Online lecturer resources to accompany in the form of teaching ppt slides, end of chapter multiple choice questions and sample questions.

Up until this text, the topic of social marketing in specifically for events students has been lacking – this original and much needed text fills a gap in the literature overall. Its’ balance of theory and application via means of case studies, really provides lecturers and students with a one stop shop to learn more about this vital area of events management and marketing.

Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world.

With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.



Table of contents

Part one: Social Marketing Theory and Methods: Chapter 1: Social Marketing Theory; Chapter 2: Social Marketing Methods; Part Two: Case studies - how to apply Social Marketing theory and methods; Chapter 3: Case Study: Way Out West Music Festival; Chapter 4: Case Study: Music festivals and gender equality; Chapter 5: Case study: European Athletic Indoor Championships; Chapter 6: Case study: Euroskills – Futureskills; Chapter 7: Case study: FESTSPACE; Chapter 8: Case study: Dare to Care; Part three: Chapter 9: Conclusions and Implications; References; Index

Table of contents

Part one: Social Marketing Theory and Methods: Chapter 1: Social Marketing Theory; Chapter 2: Social Marketing Methods; Part Two: Case studies - how to apply Social Marketing theory and methods; Chapter 3: Case Study: Way Out West Music Festival; Chapter 4: Case Study: Music festivals and gender equality; Chapter 5: Case study: European Athletic Indoor Championships; Chapter 6: Case study: Euroskills – Futureskills; Chapter 7: Case study: FESTSPACE; Chapter 8: Case study: Dare to Care; Part three: Chapter 9: Conclusions and Implications; References; Index

About the authors

Henrik Jutbring is a strategist (executive level) Social Sustainability at the University of Gothenburg, Sweden.

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