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Reputation and Image Recovery for the Tourism Industry

Gabby Walters, Judith Mair

ISBN: 9781911396673 HBK; 9781911396680 PBK; 9781911396697 eBook
Adobe DigitalEditions ebook: £34.99

Via real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation. [More]

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