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Tourism

Forthcoming title

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 556 visits

Ahmet Ozturk, Murat Hancer

ISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook

Investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

Forthcoming title

Event Project Management 672 visits

Principles, technology and innovation

Mohamed Salama

ISBN: 9781911635734 HBK; 9781911635741 PBK; 9781911635758 eBook

A unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management.

Now available for purchase!

An Introduction to Sustainable Tourism 22551 visits

Alexandra Coghlan

ISBN: 9781911396734 HBK; 9781911396741 PBK; 9781911396758 eBook

A comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. It adopts a systems-perspective, looking at the whole tourism supply chain to provide an integrated viewpoint of sustainability in the tourism industry.

Now available for purchase!

COVID-19 and Travel 3633 visits

Impacts, responses and outcomes

Simon Hudson

ISBN: 9781911635703 HBK; 9781911635710 PBK; 9781911635727 eBook

Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future.

Now available for purchase!

Event Impact Assessment 17459 visits

Theory and methods for event management and tourism

Donald Getz

ISBN: 978-1-911635-03-1 HBK; 978-1-911635-04-8 PBK; 978-1-911635-05-5 eBook

The first text to develop professionalism for IA and evaluation in these applied management fields.

Now available for purchase!

The Spa Manager’s Essential Guide 4812 visits

Mike Wallace, Melanie Smith

ISBN: 9781911635192 hbk: 9781911635208 pbk; 9781911635215 eBook

Covers all the essential information on how to run a wellness, beauty or thermal spa operation successfully. It focuses on key areas including important spa management tools and systems, giving tips and advice on how spa managers should manage themselves and their teams to successfully operate a spa facility of any size.

Now available for purchase!

The Planning and Management of Responsible Urban Heritage Destinations in Asia 14033 visits

Dealing with Asian urbanization and tourism forces

Walter Jamieson, Richard Engelhardt

ISBN: 978-1-911396-58-1 Hbk; 978-1-911396-59-8 Pbk; 978-1-911396-60-4 eBook

Heritage in general, and in particular urban heritage in Asia, is at the focus of a perfect storm with populations growing rapidly in cities as the rate of urbanization continues to grow at an alarming rate. Together with populations increasing rapidly in cities as urbanization grows, there are ever larger numbers of tourists placing significant pressure on urban heritage resources.

Now available for purchase!

Reputation and Image Recovery for the Tourism Industry 21123 visits

Gabby Walters, Judith Mair

ISBN: 9781911396673 HBK; 9781911396680 PBK; 9781911396697 eBook

Via real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation.

Now available for purchase!

Event Evaluation 29541 visits

Theory and methods for event management and tourism

Donald Getz

ISBN: 9781911396611 HBK; 9781911396659 PBK; 9781911396628 eBook

The first textbook and reference work on evaluation specifically for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides the concepts and tools needed for establishment of a comprehensive evaluation system and the implementation of varied evaluation projects.

Now available for purchase!

Sustainable Value Creation in Hospitality 37955 visits

Guests on Earth

Elena Cavagnaro

ISBN: 9781911396376 HBK; 9781911396383 PBK; 9781911396390 eBook

Based on theory and practice it takes the student through the key issues focusing on the hospitality industry, particularly the hotel sector. It analyses environmental, economic and social value in the industry, and what can be done to maximise the good for all the stakeholders in the long term.


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