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Marketing

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Youth Employment in Tourism and Hospitality 68553 visits

A critical review

Andreas Walmsley

ISBN: 978-1-910158-36-4 hbk; 978-1-910158-37-1 pbk

The first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism and Hospitality sectors.

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Marketing in Tourism, Events and Food 2nd edition 83266 visits

A Critical Approach

Craig Hirst, Richard Tresidder

ISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBook

New edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases.

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Research Methods for Business & Management 58200 visits

a guide to writing your dissertation

Kevin D O'Gorman, Robert MacIntosh

ISBN: Hbk: 978-1-910158-12-8; Pbk: 978-1-910158-13-5;

A completely comprehensive overview of key research methods and the main choices available when undertaking a dissertation.

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Marketing Navigation 42615 visits

How to keep your marketing plan on course to implementation success

Edmund Bradford, Steve Erikson, Professor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSA

ISBN: 9781908999238 HB; 9781908999245 PB

Draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success

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Marketing and Designing the Tourist Experience 79177 visits

Isabelle Frochot, Wided Batat

ISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbk

The topic of ‘experience’ is becoming central to a proper and full unde

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Music, Markets and Consumption 88127 visits

Daragh O\'Reilly, Larsen Gretchen, Krzysztof Kubacki

ISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk; 978-1-90899953-5 eBook

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories

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Marketing in Food, Hospitality, Tourism and Events 132104 visits

A Critical Approach

Richard Tresidder, Craig Hirst

ISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbk

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries.

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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context 31110 visits

Antonia Correia, Alan Fyall, Metin Kozak

ISBN: 978-1-911396-97-0 HBK; 978-1-911396-98-7 PBK; 978-1-911396-99-4 eBook

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

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Business Marketing: The Theory and Practice of B2B 85777 visits

Chris Fill, Fill Associates with Scot McKee, Birddog

ISBN: 978-1-906884-54-3 HBK; 978-1-906884-55-0 PBK; 9781906884697 eBook

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. However, unlike most other text

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Key Issues in the Arts and Entertainment Industry 1 comment 172193 visits

Ben Walmsley

Ben Walmsley

ISBN: 978-1-906884-20-8 hbk; 978-1-906884-47-5 pbk; 978-1-906884-20-8 ebook

The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management.


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