marketing strategies
 | Now available for purchase! Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 17724 visitsAhmet Bulent Ozturk, Murat HancerISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook DOIInvestigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. |
 | Forthcoming title Marketing Planning: Models and Frameworks 13988 visitsPhilip JarmanISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results. |
 | Now available for purchase! Marketing Navigation 38493 visitsHow to keep your marketing plan on course to implementation successEdmund Bradford, Steve Erikson, Professor Malcolm McDonald MA (Oxon), Msc, PhD, D.Litt. FCIM. FRSAISBN: 9781908999238 HB; 9781908999245 PBDraws upon fresh research, new technology and decades of experience to help marketers improve their chances of success |
 | Now available for purchase! Business Marketing: The Theory and Practice of B2B 79936 visitsChris Fill, Fill Associates with Scot McKee, BirddogISBN: 978-1-906884-54-3 HBK; 978-1-906884-55-0 PBK; 9781906884697 eBookBusiness Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. However, unlike most other text |
 | Now available for purchase! The Busy Manager's Guide to Marketing 55071 visitsBill DonaldsonISBN: 978-1-906884-06-2'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions. |
 | Now available for purchase! Sustainable and Collaborative Tourism in a Digital World 10744 visitsAlain Decrop, Antónia Correia, Alan Fyall, Metin KozakISBN: 9781911635765 HBK; 9781911635772 PBK; 9781911635789 eBookPresents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. |