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marketing objectives

Forthcoming title

Marketing Planning: Models and Frameworks 7195 visits

Philip Jarman

ISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2

A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.

Now available for purchase!

Tourism and Demography 113025 visits

Ian Yeoman, Cathy Hsu, Karen Smith, Sandra Watson

ISBN: 978-1-906884-15-4

Changes in demography are more certain than climate change, technology and oil, and will have huge implications on the tourism industry. This book investigates the dimensions of demography in order to demonstrate how tourism is changing now and the future

Now available for purchase!

The Busy Manager's Guide to Marketing 52066 visits

Bill Donaldson

ISBN: 978-1-906884-06-2

'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.


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