Marketing Planning: Models and Frameworks 11158 visits
ISBN: PBK: 978-1-911635-50-5; EBOOK: 978-1-911635-51-2
A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.
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The Busy Manager's Guide to Marketing 53725 visits
'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.