Tourism Marketing
 | Now available for purchase! Contemporary Tourism: an international approach 4th edition 31829 visitsChris Cooper, Michael HallISBN: 9781911396765 HBK; 9781911396772 PBK; 9781911396789 eBookNow in its fourth edition,it discusses issues such as overtourism, advances in AI and its impacts, waste management and environmental crisis, the sharing economy and Airbnb, the tourist experience and product development. |
 | Now available for purchase! Essentials of Digital Marketing 55923 visitsKathryn Waite, Rodrigo Perez-VegaISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBookAn engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. |
 | Now available for purchase! Marketing Communications 33722 visitsAn advertising, promotion and branding perspectiveGeraldine Bell, Babak TaheriISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBookA key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives. |
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