experience
 | Now available for purchase! Events Mismanagement 7852 visitsLearning from failureTim Brown, Phil Higson, Lindsey GastonISBN: 9781915097101 HBK; 9781915097118 PBK; 9781915097125 eBookThis text looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. |
 | Now available for purchase! Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context 24095 visitsAntónia Correia, Alan Fyall, Metin KozakISBN: 978-1-911396-97-0 HBK; 978-1-911396-98-7 PBK; 978-1-911396-99-4 eBookThis edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture. |