Hospitality > Event management
 | Now available for purchase! Event Evaluation 125025 visitsTheory and methods for event management and tourismDonald GetzISBN: 9781911396611 HBK; 9781911396659 PBK; 9781911396628 eBookThe first textbook and reference work on evaluation specifically for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides the concepts and tools needed for establishment of a comprehensive evaluation system and the implementation of varied evaluation projects. |
 | Now available for purchase! Event Stakeholders 146099 visitsTheory and methods for event management and tourismMathilda van Niekerk, Donald GetzISBN: 9781911396635 HBK; 9781911396666 PBK; 9781911396642 eBookFocuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. |
 | Now available for purchase! Focus on World Festivals 123175 visitsContemporary case studies and perspectivesChris Newbold, Jennie JordanISBN: 978-1-910158-55-5 HBK; 978-1-910158-56-2 PBK; 978-1-910158-57-9 eBookA contemporary overview of festival activity from around the world based on over 30 case studies drawn from every continent. Through its case-study focus it examines different types and genres of festival across the world; considers in detail specific festivals in specific contexts; looks at management and organisational issues in festival provision, and illustrates debates and theories pertaining to festivals throughout the world. |
 | Now available for purchase! Focus On Festivals 195219 visitsContemporary European case studies and perspectivesChris Newbold, Christopher Maughan, Jennie Jordan, Franco BianchiniISBN: 978-1-910158-15-9 HBK; 978-1-910158-16-6 PBKA powerful and unique case-study focused, theoretically rigorous and pan-European approach to our most ubiquitous cultural phenomena - festivals. |
 | Now available for purchase! Technology and Events 112671 visitsHow to create engaging eventsVanessa Martin, Luiz CazarréISBN: 978-1-910158-19-7 hbk; 978-1-910158-25-8 pbkExplores the use of technology to improve results on all kinds of events from initial planning stages, right through to post event debriefing. |
 | Now available for purchase! Strategic Event Creation 129076 visitsLiz Sharples, Philip Crowther, Daryl May, Chiara OreficeISBN: 978-1-910158-06-7 HBK; 978-1-910158-07-4 PBK; 978-1-910158-08-1 eBookThis text moves away from an older paradigm of simply ‘making events work’, to show how to manage a sector that now needs to be strategically focused. |
 | Now available for purchase! Marketing in Tourism, Events and Food 2nd edition 175517 visitsA Critical ApproachCraig Hirst, Richard TresidderISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBookNew edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases. |
 | Now available for purchase! Winning Meetings and Events for Your Venue 143627 visitsBy Rob Davidson and Anthony HydeISBN: 978-1-908999-86-3 pbk; 978-1-908999-88-7 hbkA clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. |
 | Now available for purchase! Marketing in Food, Hospitality, Tourism and Events 240004 visitsA Critical ApproachRichard Tresidder, Craig HirstISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbkA unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries. |
 | Now available for purchase! Event Portfolio Management 98216 visitsTheory and practice for event managementISBN: 978-1-911396-91-8 HBK; 978-1-911396-92-5 PBK; 978-1-911396-932 eBookA concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies. |
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