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Hospitality > Marketing

Now available for purchase!

Peer-to-Peer Accommodation Networks 39080 visits

Pushing the boundaries

Sara Dolnicar

ISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBook

The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry

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How to Buy and Manage Your Own Hotel 39992 visits

4th edition

Miles Quest, Peter Nannestad

ISBN: 978-1-910158-21-0 hbk; 978-1-910158-22-7 pbk; 978-1-910158-23-4 eBook

A clear toolkit and action plan for those looking to make the leap to buying their own hotel, from getting the initial finances in place, to successful marketing techniques and staffing issues

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Tourism Marketing for Small Businesses 32343 visits

Steven Pike

ISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBook

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world.

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Youth Employment in Tourism and Hospitality 45947 visits

A critical review

Andreas Walmsley

ISBN: 978-1-910158-36-4 hbk; 978-1-910158-37-1 pbk

The first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism and Hospitality sectors.

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Marketing in Tourism, Events and Food 2nd edition 55231 visits

A Critical Approach

Craig Hirst, Richard Tresidder

ISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBook

New edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases.

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Marketing in Food, Hospitality, Tourism and Events 105471 visits

A Critical Approach

Richard Tresidder, Craig Hirst

ISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbk

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries.

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The Business and Management of Convention and Visitor Bureaus 4429 visits

A global approach

Krzysztof Celuch

ISBN: 9781911396796 HBK; 9781911396802 PBK; 9781911396819 eBook

A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination.


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