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Hospitality > Tourism Marketing

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Reputation and Image Recovery for the Tourism Industry 43931 visits

Gabby Walters, Judith Mair

ISBN: 9781911396673 HBK; 9781911396680 PBK; 9781911396697 eBook

Via real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation.

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Peer-to-Peer Accommodation Networks 90206 visits

Pushing the boundaries

Sara Dolnicar

ISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBook

The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry

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Tourism Marketing for Small Businesses 52175 visits

Steven Pike

ISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBook

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world.

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Marketing in Tourism, Events and Food 2nd edition 78608 visits

A Critical Approach

Craig Hirst, Richard Tresidder

ISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBook

New edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases.

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Foodies and Food Tourism 107956 visits

Donald Getz, Tommy Andersson, Richard Robinson, Sanja Vujicic

ISBN: HBK 978-1-908999-99-3; PBK 978-1-910158-00-5

Evidence and theory based overview of the phenomenon of food tourism and how it is developed, marketed and understood.

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Marketing in Food, Hospitality, Tourism and Events 127473 visits

A Critical Approach

Richard Tresidder, Craig Hirst

ISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbk

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries.

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International Tourism Futures 19984 visits

The Drivers and Impacts of Change

Clare Lade, Paul Strickland, Elspeth Frew, Paul Willard, Swati Nagpal, Sandra Cherro Osorio, Peter Vitartas

ISBN: 9781911635222 HBK: 9781911635239 PBK: 9781911635246 eBook

Examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events.

8072 visits



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