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Tourism > Marketing

Now available for purchase!

Marketing Innovations for Sustainable Destinations 80879 visits

Edited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila

ISBN: 978-1-906884-05-5

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

Now available for purchase!

The Business and Management of Convention and Visitor Bureaus 7937 visits

A global approach

Krzysztof Celuch

ISBN: 9781911396796 HBK; 9781911396802 PBK; 9781911396819 eBook

A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination.


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