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Marketing

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The Busy Manager's Guide to Marketing 50038 visits

Bill Donaldson

ISBN: 978-1-906884-06-2

'''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.

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Marketing Innovations for Sustainable Destinations 79045 visits

Edited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila

ISBN: 978-1-906884-05-5

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

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Conducting Research with Children and Adolescents 50400 visits

Design, Methods and Empirical Cases

Julie Tinson

ISBN: 978-1-906884-02-4

This book is designed as a definitive guide to the sensitive and significant area of researching with children. It is based on the key academic concepts in the field and summarises the seminal papers and salient ethics, access and engagement issues.

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The Business and Management of Convention and Visitor Bureaus 5871 visits

A global approach

Krzysztof Celuch

ISBN: 9781911396796 HBK; 9781911396802 PBK; 9781911396819 eBook

A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination.

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Essentials of Digital Marketing 36534 visits

Kathryn Waite, Rodrigo Perez-Vega

ISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBook

An engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations.

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Marketing Communications 20938 visits

An advertising, promotion and branding perspective

Geraldine Bell, Babak Taheri

ISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBook

A key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives.


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