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Chapter 9 Change and Innovation

DOI: 10.23912/9781911396734-4253

ISBN: 9781911396734

Published: July 2019

Component type: chapter

Published in: An Introduction to Sustainable Tourism

Parent DOI: 10.23912/9781911396734-4151



By its very definition sustainable tourism is a both a current- and a future-oriented activity; it’s tourism “that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities” according to the UNWTO. Understanding sustainable tourism and managing therefore has a very strong future-oriented component, which is the focus of this chapter. Often, when we want to understand the future, one of the first things that we need to do is look to the past to identify the trends that have got us to where we are now, and that, in all likelihood, will continue to be trends into the future. The context for tourism’s future is a history of spectacular and sustained growth, measured in terms of volume, geographic spread, economic benefits, as well as environmental and social impacts. Going back 40 years to the 1970s, tourism has grown from under 70 million international tourist arrivals, to over 1 billion international tourist arrivals in 2012, according to UNWTO estimates.

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Coghlan, 2019

Coghlan, A. (2019) "Chapter 9 Change and Innovation" In: Coghlan, A. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396734-4253


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Published in An Introduction to Sustainable Tourism

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