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Chapter 2 Stakeholder Mismanagement Learning from failure at two major music festivals

DOI: 10.23912/9781915097101-5219

ISBN: 9781915097101

Published: May 2022

Component type: chapter

Published in: Events Mismanagement

Parent DOI: 10.23912/9781915097101-4980



People are an integral part of any event, from the organisers and event partners, to the customers and local community. These affected individuals, groups or organi- zations can be defined as stakeholders; “any group or individual who can affect or is affected by the achievement of the organization’s purpose and objectives” (Freeman, 1984: 46). Increasingly, event and project management models are recognising stakeholder management as an integral part of effective event planning, requiring a strategic and systematic approach. This chapter examines the cases of two similar-sized festivals in Sussex, UK; both of which launched shortly after the 2008 global recession and experi- enced significant problems in their first year caused by the mismanagement of stakeholders.

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  • Steve Jones (author)
  • Tim Kerr (author)

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Jones & Kerr, 2022

Jones, S. & Kerr, T. (2022) "Chapter 2 Stakeholder Mismanagement Learning from failure at two major music festivals" In: Brown, T., Higson, P. & Gaston, L. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097101-5219


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