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ISBN: 9781911396611 HBK; 9781911396659 PBK; 9781911396628 eBook
Paperback Format: USD $55.00
The first textbook and reference work on evaluation specifically for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides the concepts and tools needed for establishment of a comprehensive evaluation system and the implementation of varied evaluation projects. [More]
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