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Tourism Marketing

Forthcoming title

Understanding Tourism 2nd edition 1075 visits

Concepts and Theories

Bob McKercher, Bruce Prideaux

ISBN: 978-1-915097-66-8 hbk; 978-1-915097-67-5 pbk; 978-1-915097-68-2 eBook

Understanding Tourism: Concepts and Theories is a follow-on text to the successful text Tourism Theories: Concepts and Models. Now aimed at a more undergraduate audience, it has been fully revised and updated to reflect current thinking and include new case studies and material on: International tourism and the political economy of tourism The quest for sustainability and the net zero imperative How tourists consume a destination Crisis and resilience in a COVID-adapted world It is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking.

Now available for purchase!

Geography of Tourism: Image, Impacts and Issues 2nd edition 4991 visits

Peter Mason

ISBN: 9781915097477 HBK; 9781915097484 PBK; 9781915097491 eBook

Provides both an awareness of the spatial nature of tourism by means of a geographical perspective, and offers critical analysis of major contemporary geographical themes and issues that relate to tourism.

Now available for purchase!

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations 21514 visits

Ahmet Bulent Ozturk, Murat Hancer

ISBN: 9781911635475 HBK; 9781911635482 PBK; 9781911635499 eBook DOI

Investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

Now available for purchase!

COVID-19 and Travel 29638 visits

Impacts, responses and outcomes

Simon Hudson

ISBN: 9781911635703 HBK; 9781911635710 PBK; 9781911635727 eBook

Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future.

Now available for purchase!

Tourism Dynamics 12534 visits

New perspectives and changing directions

Nikolaos Pappas, Anna Farmaki

ISBN: 9781911635932 HBK; 9781911635949 eBook

An edited collection of theoretical and practical insights with a multi-disciplinary and inter-disciplinary approach that offer a platform for critical discussion and examine emergent controversies within the tourism industry including the growth of alternative business models.

Now available for purchase!

Reputation and Image Recovery for the Tourism Industry 43668 visits

Gabby Walters, Judith Mair

ISBN: 9781911396673 HBK; 9781911396680 PBK; 9781911396697 eBook

Via real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation.

Now available for purchase!

Peer-to-Peer Accommodation Networks 89787 visits

Pushing the boundaries

Sara Dolnicar

ISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBook

The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry

Now available for purchase!

Fundamentals of Marketing 50820 visits

Geraldine McKay, Paul Hopkinson, Ng Lai Hong

ISBN: 978-1-910158-97-5 hbk; 978-1-910158-98-2 pbk; 978-1-910158-99-9 eBook

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

Now available for purchase!

The Meaning of Luxury in Tourism, Hospitality and Events 55508 visits

John Swarbrooke

ISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBook

Examines the concept of luxury and its meaning across tourism, events and hospitality globally

Now available for purchase!

Tourism Marketing for Small Businesses 51901 visits

Steven Pike

ISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBook

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world.


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