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Tourism Marketing

8711 visits


Now available for purchase!

Essentials of Digital Marketing 56785 visits

Kathryn Waite, Rodrigo Perez-Vega

ISBN: 978-1-9111396-00-0 hbk; 978-1-9111396-001-7 pbk; 978-1-9111396-02-4 eBook

An engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations.

Now available for purchase!

Marketing Communications 34441 visits

An advertising, promotion and branding perspective

Geraldine Bell, Babak Taheri

ISBN: 978-1-910158-94-4 hbk; 978-1-910158-95-1 pbk; 978-1-910158-96-8 eBook

A key text for marketing communications practitioners, current and future, enabling them to identify and select an optimum promotions mix to achieve any organisation’s business objectives.


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