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Now available for purchase!

Service Management Principles for Hospitality and Tourism in the Age of Digital Technology 4th edn 1285 visits

Jay Kandampully, David Solnet, Anil Bilgihan

ISBN: 9781915097705 PBK; 9781915097712 eBook

Guides managers to see hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers’ needs. Demonstrates how service organizations can capitalize on, or are impacted by, technological and social changes such as the sharing economy, social media, mobile technologies and more.

Forthcoming title

Metaverse Marketing and Business Opportunities 320 visits

Babak Taheri, Suresh Malodia, Endrit Kromidha

ISBN: 9781915097804 HBK; 9781915097903 eBook

A one-stop shop reference point for scholars, students and practitioners and brings state-of-art knowledge on marketing management and related areas (such as digital marketing management) with a new modern perspective within the digital world.

Now available for purchase!

Sustainable and Collaborative Tourism in a Digital World 14431 visits

Alain Decrop, Antonia Correia, Alan Fyall, Metin Kozak

ISBN: 9781911635765 HBK; 9781911635772 PBK; 9781911635789 eBook

Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence.


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