Hospitality > undergraduate
Forthcoming title Entrepreneurship in Hospitality and Tourism 2nd edition 14499 visitsA global perspectiveLevent Altinay, Anna Farmaki, Zaid AlrawadiehISBN: Hardback: 9781917433044 Paperback: 9781917433037 eBook: 9781917433051A new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. With a highly qualified international team of contributors, the editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship. |
Now available for purchase! Reimagining and Reshaping Events 102262 visitsTheoretical and practical perspectivesJeffrey Wrathall, Effie SteriopoulosISBN: 9781911635871 HBK; 9781911635888 PBK; 9781911635895 eBookA unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. |