Browsing Hospitality discipline Tourism Marketing pages - Goodfellow Publishers
HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Hospitality > Tourism Marketing

Now available for purchase!

Reputation and Image Recovery for the Tourism Industry 20196 visits

Gabby Walters, Judith Mair

ISBN: 9781911396673 HBK; 9781911396680 PBK; 9781911396697 eBook

Via real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation.

Now available for purchase!

Peer-to-Peer Accommodation Networks 39892 visits

Pushing the boundaries

Sara Dolnicar

ISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBook

The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry

Now available for purchase!

Tourism Marketing for Small Businesses 32922 visits

Steven Pike

ISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBook

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world.

Now available for purchase!

Marketing in Tourism, Events and Food 2nd edition 55839 visits

A Critical Approach

Craig Hirst, Richard Tresidder

ISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBook

New edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases.

Now available for purchase!

Foodies and Food Tourism 83006 visits

Donald Getz, Tommy Andersson, Richard Robinson, Sanja Vujicic

ISBN: HBK 978-1-908999-99-3; PBK 978-1-910158-00-5

Evidence and theory based overview of the phenomenon of food tourism and how it is developed, marketed and understood.

Now available for purchase!

Marketing in Food, Hospitality, Tourism and Events 106099 visits

A Critical Approach

Richard Tresidder, Craig Hirst

ISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbk

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries.

Forthcoming title

International Tourism Futures 1689 visits

The Drivers and Impacts of Change

ISBN: 9781911635222 HBK: 9781911635239 PBK: 9781911635246 eBook

Examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events.

1185 visits



Terms and conditions of purchase | Privacy policy