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Chapter 9 The Future of Broadcasting

DOI: 10.23912/978-1-906884-20-8-1430

ISBN: 978-1-906884-20-8

Published: April 2011

Component type: chapter

Published in: Key Issues in the Arts and Entertainment Industry

Parent DOI: 10.23912/978-1-906884-20-8-1361

Abstract

At the end of the last century, a dictionary could confidently define broadcasting as the transmission of a signal for television or radio. Within a decade, every element of that definition had changed. Transmission had branched out from the cumbersome business of placing masts bearing receivers and transmitters at the highest vantage points across the countryside. A signal was no longer confined to the band waves that the air could carry — invisible streams snaking their way across the landscape: Ultra High Frequency (UHF) carrying television, as long as the hills weren’t in the way; Very High Frequency (VHF or FM)carrying wonderful quality sound, as long as the same hills were not joined by chimneys, bodies, the wrong sort of cloud or stonework; Long Wave, unstoppable by anything except distance, it seemed,carrying cricket and the shipping forecast across Europe and far out to sea; Medium Wave(AM), the carrier of choice for hosts of daytime local music stations and great for listening in the car, but hopeless when night fell and the waves went bouncing around the ionosphere bringing martial music from Albania where the football commentary should have been; and Short Wave — the touchiest of the wave bands, that made catching the words as hard as catching fish, but finally gave national broadcasters a global reach.

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Contributors

  • Simon Mundy (Author)
  • Esmée Schilte (Author)

For the source title:

  • Ben Walmsley, University of Leeds (Editor)

Cite as

Mundy & Schilte, 2011

Mundy, S. & Schilte, E. (2011) "Chapter 9 The Future of Broadcasting" In: Walmsley, B. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-906884-20-8-1430

References

Council of Europe (2009) 'Public service media governance: looking to the future', Discussion Paper, 1st Council of European Conference of Ministers responsible for Media and New Communication Services, 28-29 May, Reykjavik.

European Commission (2009) 'Benchmarking digital Europe 2011-2015: A conceptual framework'. Available from http://ec.europa.eu/information_society/eeurope/i2010/benchmarking/index_en.htm, accessed 20 October 2010.

Hallett, L. and Hintz, A. (2010) 'Digital broadcasting: challenges and opportunities for European community radio broadcasters', Telematics and Informatics, 27 (2).

https://doi.org/10.1016/j.tele.2009.06.005

Katsirea, I. (2008) Public Broadcasting and European Law: A Comparative Examination of Public Service Obligations in Six Member States, Alphen aan den Rijn, The Netherlands: Kluwer Law International

Keith, S., CBS and BWS (2010) 'Comparing war images across media platforms: methodological challenges for content analysis', Media, War and Conflict, 1.

https://doi.org/10.1177/1750635210353676

Nikoltchev,S. (2006) 'Audiovisual media services without frontiers: implementing the rules', Iris, September 2006, Strasbourg: European Audiovisual Observatory.

Nikoltchev,S. (2007) 'The public service broadcasting culture', Iris, March 2007, Strasbourg: European Audiovisual Observatory.

Nissen, C.S. (2006) 'Public service media in the information society', report prepared for the Council of Europe's Group ofSpecialists on Public Service Broadcasting in the Information Society.

Toletti, G. and Turba, L. (2009) 'Sofa-TV: the new digital landscape', International Journal of Digital Multimedia Broadcasting, August. Also available online from: http://www.hindawi.com/journals/ijdmb/2009/186281.html, accessed 5 January 2011.

https://doi.org/10.1155/2009/186281

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Published in Key Issues in the Arts and Entertainment Industry

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