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Chapter 11 Current Issues in Cultural and Strategic Leadership

DOI: 10.23912/978-1-906884-20-8-1438

ISBN: 978-1-906884-20-8

Published: April 2011

Component type: chapter

Published in: Key Issues in the Arts and Entertainment Industry

Parent DOI: 10.23912/978-1-906884-20-8-1361

Abstract

Leadership in the cultural sector involves negotiating changes that are taking place continually at three levels: 1. At the macro-level of society, where social attitudes constantly evolve, technology opens up new possibilities, and fluctuations in the economy present opportunities and constraints; 2. At the median level — that is to say the specific operating context — where the leader must take into account art form developments, shifts in arts practice, changes in law,policy, and funding; 3. At the micro-level of the organisation, where relationships, resources, energy, intelligence and emotions combine to produce organisational effectiveness. These are, of course,all interrelated. For example, when new technology enables arts and entertainment organisations to enter into a two-way relationship with audiences, the role of marketing changes. Instead of simply being about selling a predetermined product, marketing becomes a dialogue, with the audience helping to shape the direction, and sometimes the programming, of the organisation. In turn, the organisation will respond by changing its structure — in this case possibly by combining marketing and programming and appointing a webmaster — and that will inevitably affect the behaviour of people working there and bring into being a new set of relationships between them.

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Contributors

  • John Holden (Author)

For the source title:

  • Ben Walmsley, University of Leeds (Editor)

Cite as

Holden, 2011

Holden, J. (2011) "Chapter 11 Current Issues in Cultural and Strategic Leadership" In: Walmsley, B. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-906884-20-8-1438

References

Baldwin,S. (1935) 'England: An address by the Rt. Hon. Stanley Baldwin'. Public lecture at the City of Birmingham School of Printing.

DCMS (Department of Culture, Media and Sport) (2008)'Creative Britain: new talents for the new economy', London: DCMS.

Hewison, R., Holden,J. and Jones,S. (2010) All Together: A Creative Approach to Organisational Change, London: Demos.

Holbeche, L. (2005) The High Performance Organisation: Creating Dynamic Stability and Sustainable Success, Oxford: Butterworth-Heinemann.

Holden,J. (2008) Democratic Culture, London: Demos.

Kaiser, M.(2009) 'Needed:a federal arts policy', Huffington Post. Available from: http://www.huffingtonpost.com/michael-kaiser/needed-a-federal-arts- pol_b_226041.html, accessed 30 June 2010.

Mintzberg, H. (2009) 'Rebuilding companies as communities', Harvard Business Review, 87 (7/8), 140-143.

Zuboff, S. and Maxmin, J. (2004) The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism, London: Penguin.

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Published in Key Issues in the Arts and Entertainment Industry

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