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Introducing Management in a Global Context

DOI: 10.23912/978-1-910158-47-0-2734

ISBN: 978-1-910158-47-0

Published: September 2015

Component type: book

Abstract

Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.

Contributors

Cite as

MacIntosh & O'Gorman, 2015

MacIntosh, R. & O'Gorman, K.D. (2015) Introducing Management in a Global Context. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-47-0-2734

Chapters

Chapter 1 Introducing Management Art or science (O'Gorman, Farrington & Gregor)

Chapter 2 Strategic Management (MacIntosh)

Chapter 3 Marketing and Consumer Behaviour (Hogg, Gori & Hisbent)

Chapter 4 Operations and Performance Management (Bititci & Jwijati)

Chapter 5 Managing People Practice and Theory (Marks & Maclean)

Chapter 6 Managing Change (MacIntosh, Andrews & McLeod)

Chapter 7 Entrepreneurship and Business Growth (Stirzaker)

Chapter 8 Economics and Regional Development (Danson & Kerry)

Chapter 9 Managing Quality (Antony)

Chapter 10 Business Ethics in a Global Context (Jack, Glasgow, Farrington & O'Gorman)

Chapter 11 Running a Global Organization (MacIntosh, Krebs & Jones)

Chapter 12 Becoming a Manager (Collinson & Queenan)

Available

Paperback format [Details] Available as an inspection copyPrice: £34.99Copies / Delivery by post
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