Chapter 1 The Festivalisation of Contemporary Life
Published: February 2016
Component type: chapter
Published in: Focus on World Festivals
Parent DOI: 10.23912/978-1-910158-55-5-2822
Driving home from work a few days ago, I passed through a sequence of villages, all with fluorescent roadside posters. The first was for a flower festival on the following Saturday in the church hall. The second promoted a steam festival at a local stately home. The third was for a festival of local food in a nearby gastro pub. It started me thinking about the increasing number of things that are being labelled and defined as festivals; things that don’t fit neatly into Négrier’s con- ception of festivalisation as ‘the process by which cultural activity, previously presented in a regular, on-going pattern or season, is reconfigured to form a ‘new’ event, e.g. a regular series of jazz concerts is reconfigured as a jazz festival’ (2015: 18). Whilst accepting this as one dimension – part of a wider festivalisation of the ways in which culture is produced, distributed and consumed – this chapter seeks to understand the wider festivalisation of contemporary life by identifying key principles associated with festival production. In addition to the changes to the cultural sector presentation practices noted by Négrier and discussed later, festivalisation processes can increasingly be seen in brand and city marketing strategies. This chapter will argue that the festivalisation of contemporary life can be considered to be the instrumental use of techniques found in the production dimensions of festivals to achieve cultural and non-cultural outcomes within social, economic and policy fields.
- Jennie Jordan (Author)
For the source title:
- Chris Newbold, De Montfort University (Editor)
- Jennie Jordan, De Montfort University (Editor)
Jordan, J. (2016) "Chapter 1 The Festivalisation of Contemporary Life" In: Newbold, C. & Jordan, J. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-55-5-3002
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