HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Chapter 26 The Parkes Elvis Festival, Attendee and Host Community Perspectives

DOI: 10.23912/978-1-910158-55-5-3013

ISBN: 978-1-910158-55-5

Published: February 2016

Component type: chapter

Published in: Focus on World Festivals

Parent DOI: 10.23912/978-1-910158-55-5-2822

Abstract

Each year, up to 20,000 people descend upon the rural town of Parkes, 365km west of Sydney, to attend the Parkes Elvis Festival. Initiated in 1993 by a group of locals who were Elvis Presley fans, the annual festival has grown from the humble beginnings of a one-day event with a few hundred attendees to a five day festival. In a bid to assist the festival organisers to understand the impacts of the Parkes Elvis Festival on both attendees and the host community, researchers designed a set of survey instruments to deliver a comprehensive evaluation of the social and economic impacts of the festival. Research was carried out in 2010 and separate surveys were conducted for festival organisers, attendees and local residents. After a brief explanation of the festival, and the man it is inspired by, this chapter explores the methods used to collect data before outlining the results. The results are divided into two key sections, attendees’ perceptions, and host community perceptions. First we profile the demographics, motivations and experience of festival attendees. Second, we profile the perceptions of the host community with respect to both the economic and social impacts of the festival. The surveys demonstrate the overwhelming goodwill and enthusiasm for the festival, by both the host community and attendees. Results show that the festival attracts a mix of first time and repeat visitors, and that many of the returning attendees do so to catch up with friends made at previous festivals. For residents, regardless of whether they attend or not, the large majority understand the economic, tourism and community benefits generated by the festival.

Sample content

Click here to download PDF

Contributors

  • Katie Schlenker (Author)
  • Carmel Foley (Author)
  • Eve Carroll-Dwyer (Author)

For the source title:

  • Chris Newbold, De Montfort University (Editor)
  • Jennie Jordan, De Montfort University (Editor)

Cite as

Schlenker, Foley & Carroll-Dwyer, 2016

Schlenker, K., Foley, C. & Carroll-Dwyer, E. (2016) "Chapter 26 The Parkes Elvis Festival, Attendee and Host Community Perspectives" In: Newbold, C. & Jordan, J. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-55-5-3013

References

Darcy, S., and Harris, R. (2003) Inclusive and accessible special event planning: An Australian perspective, in Event Management: An International Journal, 8(1), 39-47.

https://doi.org/10.3727/152599503108751685

Edwards, D. C., Schlenker, K., Foley, C. T., Hergesell, A., and Dwyer, A. (2014). Evaluating the economic contribution of a large indoor entertainment venues: an inscope expenditure study, in Event Management: An International Journal, 18(4), 407-420.

https://doi.org/10.3727/152599514X14143427352076

Foley, C., Schlenker, K., and Schweinsberg, S. C. (2011) Triple-Bottom-Line event evaluation and the 2010 CountryLink Parkes Elvis Festival, in J. Allen, W. O'Toole, R. Harris, and I. McDonnell (eds.), Festival and Special Event Management, Milton, Queensland: John Wiley and Sons Australia, 511-515.

Getz, D. (2010) The nature and scope of festival studies, in International Journal of Event Management Research, 5(1), 1-47.

https://doi.org/10.1108/17852951011029298

Jago, L., Chalip, L., Brown, G., Mules, T., and Ali, S. (2003) Building events into destination branding: Insights from experts, in Event Management: An International Journal, 8(1), 3-14. Jonson, P., Small, J., Foley, C., and Schlenker, K. (forthcoming) All shook up at the Parkes Elvis Festival: The role of play in events, Event Management: An International Journal, Special issue on 'Event Management and Society'.

https://doi.org/10.3727/152599503108751658

Newbold, C., Jordan, J., Bianchini, F., and Maughan, C. (2015) Introduction: Focusing on festivals, in C. Newbold, C. Maughan, J. Jordan, and F. Bianchini (eds.), Focus on Festivals: Contemporary European Case Studies and Perspectives, Oxford: Goodfellow, xv-xxvi.

Parkes Elvis Festival. (2015) Parkes Elvis Festival. Available: http://www.parkeselvisfestival.com.au/ [Accessed 13 July 2015].

Schlenker, K., Foley, C., and Getz, D. (2010) Encore Festival and Event Evaluation Kit: Review and Redevelopment, CRC for Sustainable Tourism, Gold Coast, Queensland, Australia.

Small, K. (2007), Social dimensions of community festivals: an application of factor analysis in the development of the Social Impact Perception (SIP) scale, in Event Management: An International Journal, 11(1-2), 45-55.

https://doi.org/10.3727/152599508783943219

Available

Published in Focus on World Festivals

Hardback format [Details]Price: £85.00Copies / Delivery by post
Terms and conditions of purchase | Privacy policy