HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Chapter 8 Perspective of Taiwan Lantern Festival

DOI: 10.23912/978-1-910158-55-5-3018

ISBN: 978-1-910158-55-5

Published: February 2016

Component type: chapter

Published in: Focus on World Festivals

Parent DOI: 10.23912/978-1-910158-55-5-2822

Abstract

In 2000, the Tourism Bureau (Taiwan) announced a set of new policies to develop the tourism industry in Taiwan. The main purpose of these new policies was to meet the challenge of globalisation in the twenty-first century. The policies revealed the strategy of adopting a localised approach to festivals and to promote them to the international tourism market. This would encourage local government, cultural workers and event companies to get involved and to increase the development of the festivals industry in Taiwan. Since then festivals have sprung up like mushrooms, with events such as commercial activities or agriculture products being wrapped up into festival modes (Chiu, 2012).The policies encouraged the rapid growth of festivals in Taiwan and this has led to debates such as: lack of sustainable planning, community involvement, or a long term business strategy and the consequential unstable quality, wasted budgets and high homogeneity. All these issues are discussed here. Following on from the tourism policies, the Tourism Bureau (Taiwan) selected twelve major events which correspond to the annual twelve month calendar, and created a brand for the project that provided tourists with different choices of activities to organise during their visit. In the first stage the twelve major events were distributed in different cities and mainly focused on traditional and religious activities (Li, 2007). Today the project has been rebranded and expanded to Time to Celebrate - Taiwan Tourism Events, in which the number of recommended events has risen to thirty-four and comprises a variety of different types of events (Tourism Bureau Taiwan, 2015). In the recommend events, Taiwan Lantern Festival is the largest in scale and has the biggest budget of those listed by the Tourism Bureau and local government. The festival has been held for 26 years since 1990. Over that time, the scale and the costs of the festival have significantly changed, for example, between 1990 and 2015 the number of festival visitors has increased from 1.2 to 13.7 million.

Sample content

Click here to download PDF

Contributors

  • Alison Shin-Yi Huang (Author)

For the source title:

  • Chris Newbold, De Montfort University (Editor)
  • Jennie Jordan, De Montfort University (Editor)

Cite as

Huang, 2016

Huang, A.S. (2016) "Chapter 8 Perspective of Taiwan Lantern Festival" In: Newbold, C. & Jordan, J. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-55-5-3018

References

Chang, Y. C. (2008) Research of festival planning strategy of local government, National Kaohsiung University of Hospitality and Tourism. Available from: http://etds.nkuht.edu.tw/etdservice/view_metadata?etdun=U0018-1211200714562404, accessed July 16, 2015.

China Highlights (2015) Chinese Lanterns. Available from: www.chinahighlights.com/travelguide/culture/lanterns, accessed July 17, 2015.

Chiu, K. L. (2012)The Ins and Outs and Actual Situation of Modern Art Festivals in Taiwan. School of Theatre Arts, Taipei National University of the Arts. Taipei Theatre Journal 15: 49-78.

Hsinchu County Government (2014) Taiwan Lantern Festival. 24 November. Available from: http://www.hsinchu.gov.tw/zh-tw/Event/NewsDetail/48102, accessed: 17 July, 2012.

Lin, K. C. (2007) Taiwan Folk culture and Festival

Meet Taiwan. (2013) Taiwanese MICE Industry to Adopt ISO 20121 Available from: http://www.meettaiwan.com/en_US/greenexhibition/menu/M0000729/Overview%20of%20 MICE%20Sector%20Compliance%20Progr...html, accessed 25 July 2015.

Tourism Bureau (Taiwan) (2009) Reviewing 20th anniversary of the Taiwan Lantern Festival, Taipei: Tourism Bureau, Republic of China (Taiwan).

Tourism Bureau (Taiwan) (2015) Regulations for Evaluation Taiwan Lantern Festival. Taipei: Tourism Bureau, Republic of China (Taiwan).

Tourism Bureau (Taiwan) (2015) Time for Celebration - Taiwan Tourism Events. Available from: http://eventaiwan.tw/en/news/detail_8126_2601, accessed July 5, 2015.

Available

Chapter 8 Perspective of Taiwan Lantern Festival [Details]Price: £4.99*Licences / Downloadable file

Published in Focus on World Festivals

Chapter 8 Perspective of Taiwan Lantern Festival [Details]Price: £4.99*Licences / Downloadable file
Hardback format [Details]Price: £85.00Copies / Delivery by post
Terms and conditions of purchase | Privacy policy