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Chapter 6 Corporate Entrepreneurship

DOI: 10.23912/978-1-910158-75-3-2876

ISBN: 978-1-910158-75-3

Published: 31 January 2016

Component type: chapter

Published in: Enterprise: Concepts and Issues

Parent DOI: 10.23912/978-1-910158-75-3-2848

Abstract

Corporations cannot be static – they must continually adapt and redefine themselves as the development and enhancement of new products, services, processes and technologies are occurring at a phenomenal speed. In the long term, for corporations to remain competitive, corporate entrepreneurship is one of the ways forward. This chapter concentrates on establishing an understanding of corporate entrepreneurship and the approaches corporations can use as pathways to becoming sustainable and successful organizations.

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Contributors

  • Lai Hong Ng, Heriot-Watt University (author)

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Cite as

Ng, 2016

Ng, L.H. (2016) "Chapter 6 Corporate Entrepreneurship" In: Arshed, N. & Danson, M. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-75-3-2876

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